It is every SEO’s challenge to have a website rank in top 10 or page 1 in Google with the targeted keywords. There have been many practices published online as to how to achieve this. Search engine optimization is the process of directing traffic to your website. It is also the process of getting a website on top of the search engines.

Google, by far, is the search engine most SEO specialists target to be on top of as this is the search engine most popular to internet surfers. Google has released guidelines on on-page optimization or building a search engine friendly website and off-page optimization which pertains to link building. Google’s algorithm to determine Page Rank has been constantly changing posing the challenge of developing flexible SEO techniques.

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